Playing on the youth’s obsession with fitness, Alexander Wang X H&M brings sport and performance to everyday life through technical details and fabrics used for both function and fashion. This is Wang’s first ever versatile performance wear wardrobe, with over 35 exclusively designed pieces to be worn on the street, in the gym and at the club. Alexander Wang x H&M will be available online and in 250 stores worldwide.
The menswear collection comprises over 20 newly-developed pieces and creates a modern wardrobe with the aspects and functionality of performance wear. In the video game-esque teaser video, filmed in an underground theatre in London, the cast performs impressively athletic stunts while battling the elements, seeming almost superhuman. Wang explains that “We wanted to find a way of representing those performance-wear functionalities in the film by putting our cast in extreme conditions and by making it appear easy and graceful for them to take on something that seems like a challenge.”
Discover the #AlexanderWang x HM collection now.
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by Anca Dunavete / November 5th, 2014