My name is Anca. I am a writer, creative & marketing professional, and this is my journal of things I enjoy and moments I live. Some real. Most fictionalised. Short stories, journal entries & projects I work on all blend together here, and I’m happy to call this my virtual home. I started this blog in 2012 and poured my heart into it from the start – and will always continue to do it.

I was born in Timișoara, Romania. I was only 5 when I proudly declared that I wrote my first book to my parents – a green notebook I used to write the notable events in the life of a caterpillar whose name I sadly can’t remember. At 10, I was named Editor-in-Chief of my classroom’s magazine. That was huge! I still recall it vividly as one of my proudest moments.

In high school I went for philology studies, joined a debate club (ARDOR Banat), worked at a local newspaper (Opinia Timișoarei) and published my first YA novel, “Memo pentru Sine” (roughly translated as “Self Reminder”). The story was picked up by linguist Sergiu Drincu and literary critic Cornel Ungureanu, who guided me throughout the whole process, and published at Mirton Publishing House.

I moved to the UK in 2011 and got two degrees from the University of Portsmouth – a Bachelor’s in Journalism & Media Studies and a Master’s in Marketing. Later, I moved to London and gained experience in all things writing & editing from leading trade and academic publishers (HarperCollins; Little, Brown; SAGE Publishing) and various publications, including Schön! Magazine and Casa Jurnalistului.

These days I work in travel marketing at Priority Pass, write surreal & introspective fiction – I published Mindscapes in May 2020 –  and freelance. No content? No problem. I’ll write it for you. My aim as a content creator and strategist is to tap into the essence of what makes content shareable: ‘here is a feeling you thought only you felt, but is actually universal.’ If you think I do just that, let’s chat!

I write for those who filled my formative years with books and films and magic. For those who saw the fire in my eyes and wanted to play with it. For those who rekindled my spark when I thought I’d lost it. Energy is contagious, and I am so damn grateful. But first – for the girl I’ll never be, for the girl I almost am. Every story is about her. Even the ones about other people.

Welcome to my playground.


For all enquiries, including

  • collaborations
  • freelance / contract work
  • advice about life, dating & sudoku
  • questions about how that YouTube channel is going
  • any resemblance between my characters and you *shrug*

email me at or find me @ancadunavete or call me at… just kidding.