My name is Anca. I am a writer, journalist and marketer, and this is my journal of things I enjoy and moments I live. I was born in Timișoara, Romania. I was 5 when I proudly declared that I wrote my first book to my parents – a green notebook I used to write the notable events in the life of a caterpillar. At 10, I was named Editor-in-Chief of my classroom’s magazine. It felt huge!

In high school I went for philology studies, joined a debate club (ARDOR Banat), worked at a local newspaper (Opinia Timișoarei) and published my first YA novel, “Memo pentru Sine” (roughly translated as “Self Reminder”). The story was picked up by linguist Sergiu Drincu and literary critic Cornel Ungureanu, who guided me throughout the whole process, and published at Mirton Publishing House.

I moved to the UK in 2011 and got two degrees from the University of Portsmouth – a Bachelor’s in Journalism & Media Studies and a Master’s in Marketing. Later, I moved to London and gained experience in all things writing & editing from leading trade and academic publishers such as HarperCollins, Little Brown and SAGE Publishing, and various publications, including Schön! Magazine.

These days I work in travel marketing at Priority Pass, write surreal & introspective fiction – I published Mindscapes in May 2020 –  and freelance. No content? No problem. I’ll write it for you. My aim as a content creator and strategist is to tap into the essence of what makes content shareable: here is a feeling you thought only you felt, but is actually universal. If you need some help, let’s chat!

I write for those who filled my formative years with books and films and magic. For those who saw the fire in my eyes and wanted to play with it. For those who rekindled my spark when I thought I’d lost it. Energy is contagious, and I am so damn grateful. But first – for the girl I’ll never be, for the girl I almost am. Every story is about her. Even the ones about other people.

Welcome to my playground.