Anca Dunavete

Work With Me

Hi, I’m Anca – nice to meet you!

With a background in journalism, I create content for creators & brands, shape strategic messaging, and build brand strategies that make every story connect with the right audience. I hold an NCTJ-accredited BA (Hons) in Journalism & Media Studies and an MA in Marketing, both from the University of Portsmouth.

My portfolio primarily features HR Tech, MarTech, and SaaS companies including YAROOMS, MarineTraffic, Termly, IMA Group, Toggl, Priority Pass, 123 Form Builder, and MarkUp.io. I’ve also partnered with marketing agencies such as Creativcy, Minuttia, THINKINK, and Stile di Bologna.

Beyond client work, I’ve self-published two fiction books and write a newsletter about creative work at ancaffeinated.substack.com. You can connect with me on LinkedIn or Instagram, or email me – I’m always happy to hear about a new project. ☕️

Drop me a line? 💌

THINKINK

YAROOMS

MarineTraffic

MarkUp.io

Termly

SwagDrop

Toggl

Henri Maillardet

123 Form Builder

Priority Pass

Schön! Magazine

Ultimate Membership Pro

… and finally:

Testimonials:

“I’ve worked with Anca for over 3 years, and she’s been a constant in the best way possible. Every piece she’s delivered has been on brief, on point, and always, always on time. That kind of reliability is rare, and I deeply appreciate it. She’s the kind of content partner you never have to second-guess. Her writing is thoughtful, never overdone, and always shaped by a strong understanding of audience and intent. If you get the chance to work with Anca, take it. You’ll wonder how you ever managed without her.” – Eglė Pačebutaitė // YAROOMS

“Anca was a pleasure to work with. She is a great writer, very diligent, and a great communicator. I would recommend her services to anyone.” – Miljo Dragutinovic // Termly

“Anca’s appealing mixed background in journalism and marketing makes her a well-equipped writer for any kind of writing project. Whether she writes an informative evergreen piece, or creates copy that sells, or dives deep into producing a great news story, Anca can make it all gripping and entertaining. She’s skilled and creative and passionate about her craft. I highly recommend her for any copywriting and content marketing related project. She delivers according to the needs you didn’t even know you might have and more.” – Anca Dumitru // 123 Form Builder

“Anca knows her way around words. Give her any topic and she’ll make you nod, even if you’re not even remotely connected to that topic. She approaches every project with balance, creativity, and confidence, and you’re instantly assured that she’s going to deliver excellent work, which she always does. Anca has a joyful and kind presence. She always has a great story, a compassionate observation, and valuable insight for anyone she’s working with. She inspired me while we worked together at 123 Form Builder and continues to do so through her writing. If you’re looking for a versatile and talented copywriter, Anca can definitely help you step up your content game!” – Constanţa Horneț // 123 Form Builder

“Anca is ridiculously creative and smart. No, really, she is. She can whip up creativity in the dullest of topics and do it with such elegance that it makes you wonder if she’s even human or some sort of linguistic demi-goddess. She’s also kind, funny, committed, and she truly understands the value of what she has to offer to a company, as well as the value of inbound marketing, well-chosen words, and good directions coming together for a smooth result. I am 100% certain Anca will do great going onwards, as she has all the skills and personality characteristics needed to make it. Go, go, Anca! I’m rooting for you (and definitely stalking your work too!)” – Octavia Drexler // 123 Form Builder

“Anca was a key part of our content strategy and also a valuable member of our content team. She did an excellent job and delivered on time both pillar pages and more SEO-heavy articles.” – Florin Cornianu // CEO 123 Form Builder

“Anca is the incredibly creative content marketer that everyone wants to work with. I would characterize her as an ambitious, driven and well-rounded professional. You can count on her to deliver that perfect piece of content. Anca always suggests innovative solutions to problems while keeping the most positive attitude. Her energy is absolutely contagious! I always found Anca very dependable. When working on the same projects, I could always trust her to make sure things she was in charge of were running smoothly. Anca’s copywriting experience and marketing knowledge are valuable assets to help grow the successes of any organization she’s a part of.” – Oana-Corina Jelea // JOC Studio

“Anca is a fantastic content copywriter. During her time working with me, she was responsible for creating content for a very large and highly engaged audience. She performed the role with very positive outcomes and produced content that our Members thoroughly enjoyed reading!” – James Baker // The Collinson Group

“I have been struggling to find those perfect words to define both my business, and myself, until I found Anca. Magic happened, all surfaced into the light so quickly because of her professionalism! She completely understood my tone and ambition, and it was impressive how close her writing style was to my own voice! I have already recommended Anca to my friends and I hope to be able to work together with her soon.” – Laura Trif // Laura Trif Photography

“During her time with us at Schön! Magazine we found Anca to be a dedicated contributor to the magazine, confident and good in her research, writing and supporting skills. She remained enthusiastic and devoted to any task assigned to her whether it was exciting or more mundane. She was professional and hard-working at all times and her jovial disposition made her a good team member. All tasks given, Anca managed with innovative creativity.” – Raoul Keil // Editor-in-Chief Schön! Magazine

Mindscapes reviews:

“This is a fantastic collection of short pieces, both in the sense this word has become to mean and in its real meaning. I think that Mindscapes is about writing, love, getting to know yourself, beliefs and probably other things too. Anca describes her fiction as “slightly surreal; introspective”. It’s certainly that but more: any would-be so-called ‘creative writer’ should read it. I’ve been dipping into it each day since it arrived, one mindscape a day. I wouldn’t recommend more; each is worthy of at least a day to assimilate and begin, perhaps, to understand. One dip is not enough and I’m happy to have it on my bookshelf to dip into again and again.”

“I must admit that this has been one of those books that helped me relive some of my own memories from those youthful agitated years. There are a few places where you have no choice but to ask yourself, reality, fiction, reality inspired fiction. While the book effort can be easily transposed into hours of work, the inspiration, temptation to travel back into those corners of the author’s mind to scrape the walls of imagination for more is, in fact, my expectation now.”

“The book arrived to me yesterday, sometime in the afternoon and I started reading it slowly, with small breaks between the pages. The reading session continued for a long time during the day light that and it didn’t stop at midnight, it didn’t stop until late in the morning today. As soon as I woke up, made a cup of coffee and page by page, phrase by phrase, thought by thought I continued until there were none left to read and to imagine. I did enjoy it and I might read it again sometime, just to get, maybe, a few more details out of it. I am a curious person, I enjoy reading and to put it better: to feel ‘and see what it’s like to be inside a beautiful mind’.”

Drop me a line? 💌

Hi, I’m Anca

I’m a writer with an NCTJ-accredited BA (Hons) in Journalism & Media Studies and an MA in Marketing from the University of Portsmouth 🇬🇧

I’ve worked in editorial and marketing roles across tech, travel, and trade & academic publishing, self-published two books, and moved countries twice since I started writing here *waves from Italy*

This blog has been my digital home since my uni days, witnessing my evolution from short stories of all kinds (see Fiction!) to a solid copywriting and content writing portfolio I couldn’t be more proud of.

These days, you’ll mainly find me on Substack, where I write Ancaffeinated – a newsletter about my life with tight deadlines and a clingy sausage dog who follows me everywhere.

Feel free to connect with me anywhere, though, I love hearing from you. Welcome to my playground! 📚✨

Let’s connect!

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I mean, sure, I might send you an email once in a while if you sign up – but I promise it won’t be boring!